BE Decoded Archives - Page 4 of 4 - Black Enterprise

Tag : BE Decoded

LeBron James with hand on chin
Money

LeBron James Decoded: A Slam Dunk Brand

Andreas Hale
Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and impacted businesses near and far. His profitable brand gets decoded...
Arts and Culture

Carmelo Anthony Decoded: The Economics of the Trade

Khalid Salaam
The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New York Knicks has dominated sports discussion and headlines since the...
Arts and Culture

Jay-Z’s Marketing Power Decoded

Alvin Blanco
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