Oprah Winfrey Decoded: Makings of a Multimedia Master - Black Enterprise

Oprah Winfrey Decoded: Makings of a Multimedia Master

Oprah WInfrey
Today marks the end of an era. After 25 years of groundbreaking television work, Oprah Winfrey is saying goodbye to her weekly audience of 44 million viewers. Since its launch in 1986, The Oprah Winfrey Show has transformed daytime television. Initially debuting in last place, the show eventually went on to become one of the highest rated talk shows in American history. On the way to that milestone, Winfrey became the first African American woman to achieve billionaire status and even earned an Oscar nomination for her role in Steven Spielberg’s The Colored Purple. Although her popular show is coming to end, the multimedia mogul doesn’t stop as she continues to build her brand with Harpo Films, Oprah Radio, O Magazine and her last endeavor, the Oprah Winfrey Network (OWN). BlackEnterprise.com decodes Winfrey’s brand, influence and legacy.