LeBron James Decoded: A Slam Dunk Brand - Black Enterprise

LeBron James Decoded: A Slam Dunk Brand

LeBron James with hand on chin
From the most loved to the one everybody loves to hate, LeBron James is a player that dominates sports conversations. As much as fans—especially those on Cleveland or any other city that didn’t get him—may question the basketball star’s decision to sign with the Miami Heat, the one thing that cannot be argued is the economic impact that James has had on the sports world and businesses associated with his brand. As an athlete who may one day rival Michael Jordan’s global status, BlackEnterprise.com decodes the 26-year-old’s empire and influence to see how he’s become such an accomplished business, man!