This Hair Entrepreneur Is Expanding Her Brand To Create Hand Sanitizer

This Natural Hair Entrepreneur Is Expanding Her Brand To Include Hand Sanitizer

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(Image: Gwen Jimmere)

Since the spread of COVID-19, or the novel coronavirus, pandemic, many entrepreneurs have been forced to make a complete pivot with their businesses to adapt to the new reality brought on by the viral outbreak. Gwen Jimmere is known for creating a highly successful natural hair brand with Naturalicious. Now Jimmere is moving from natural haircare to creating a new hand sanitizer in light of COVID-19.

Jimmere announced that she is expanding her brand into Naturalicious Hand Sanitizer, manufactured within her company’s Detroit-based headquarters. The alcohol-based liquid effectively kills 99% of germs, according to the WHO standards.

In a time where disinfectant products are low in supply—in addition to bleach, paper towels, and toilet paper—Jimmere plans to use the pivot to keep her business afloat during the viral outbreak. Customers have the option of purchasing a 2 oz size or 1 gallon available on her website.


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Happy Memorial Day Claymates!! I hope your day is full of socially distant-appropriate fun. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As for me, I had my fun yesterday. My family and I went scooter riding for 3 hours through all of downtown Detroit — which might I add is the most beautiful place in the summertime. #dontsleep I attended a virtual baby shower and then went to my friends house for an evening of Moscow Mules and sh*t talking. 🤣 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today, I’m getting to work in the office; our hand sanitizers are flying and we are finalizing the last of the Step 1 Gallons this week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thanks to major COVID-related supplier delays we were a couple days behind getting those out, so we are in the pocket knocking em out for y’all this week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enjoy this weather, be safe and have fun. You deserve it all, gorgeous! Love y’all!

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