PGA of America Launches New Series With Black Enterprise
The PGA of America, the professional trade association that represents 29,000 professionals with careers in the business of golf, wants you to know that golf is for everyone. But it’s not just telling you; it’s launching a video podcast series to show you.
The series is called “On The Tee,” and the premiere episode features Sandy Cross, Chief People Officer of the PGA, introducing the campaign and explaining the organization’s ongoing commitment to diversity and inclusion.
“We’re trying to make a very intentional shift in the golf industry from what historically was an exclusive industry and sport to becoming exclusively inclusive,” Cross says.
A new episode will debut each month over the next few months, featuring PGA professionals talking about the industry’s efforts to diversify and spotlighting programs such as PGA HOPE (Helping Our Patriots Everywhere) for military veterans and PGA WORKS for a more inclusive workforce.
The goals of the series include:
- to grow the game and drive greater inclusion across the golf industry by reaching a broader audience
- to provide awareness to golf consumers about all the uniquely rewarding opportunities the golf industry has to offer those who participate in the game, workforce, and supply chain of golf
- to showcase those from diverse backgrounds already working and playing in the industry (their career paths and stories of their success) in order for people from those historically underrepresented audiences to one day see themselves playing, working, and supplying the golf industry.
The PGA strategically partnered with Black Enterprise for “On The Tee” to provide an authentic and well respected voice in the African American community to help achieve its vision of a golf industry that mirrors America.
Check out each new episode, along with a PGA of America photo gallery and related content about blacks in golf, on the dedicated page for On The Tee at BlackEnterprise.com.