Interactive One, the largest urbanÂ digital media company in the world, today announced their latest move in the digital marketplace. They’ve agreed to partner with Russell Simmons’ GlobalGrind.com website.
Interactive One was launched by Radio One Inc. in 2008 to complement Radio One’s existing portfolio of media companies targetingÂ Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.
Founded by legendary entrepreneurÂ Russell Simmons, GlobalGrind.com is an all encompassing site that covers the “Hip” side of Pop culture across multiple channels — Entertainment, Celebrity, Music, Style and Fashion, Culture, News and Politics. The partnership will consist of sales, content, technology, product placement and marketing, and will be managed by Interactive One Studios. As part of the deal, GlobalGrind’s content team, led by co-President Michael Skolnik , will work out of Interactive’s One’s NYC headquarters.
“Having the strongest urban digital publishing partner inÂ Alfred LigginsÂ ‘ Interactive One, while retaining GlobalGrind’s unique content vision and sales representation, gives us the best of all worlds — a powerful partnership that gives us scale along with the independence and continuity to reach millions,” saidÂ Russell Simmons, Founder and Chairman of GlobalGrind.com.
GlobalGrind.com is the latest addition to Interactive One Studios joining Reach Media, BlackAmericaWeb.com, BlackDoctor.org. The GlobalGrind.com website willÂ transfer to Interactive One’sÂ platform, giving them the opportunity to expand their business with the unique set of features and functions that the Interactive One network offers.
“GlobalGrind.com has been one of the most important urban crossover content platforms in the space,” saidÂ Tom Newman, President of Interactive One. “Joining their brand, content, and offline presence together with the core digital competencies we’ve developed is incredibly exciting.”