Interactive One Studios Adds Russell Simmons' to its Roster

Interactive One Studios Adds Russell Simmons’ to its Roster

Interactive One Studios Adds Russell Simmons' to its Roster

russell simmons smilingInteractive One, the largest urban digital media company in the world, today announced their latest move in the digital marketplace. They’ve agreed to partner with Russell Simmons’ website.

Interactive One was launched by Radio One Inc. in 2008 to complement Radio One’s existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.

Founded by legendary entrepreneur Russell Simmons, is an all encompassing site that covers the “Hip” side of Pop culture across multiple channels — Entertainment, Celebrity, Music, Style and Fashion, Culture, News and Politics. The partnership will consist of sales, content, technology, product placement and marketing, and will be managed by Interactive One Studios. As part of the deal, GlobalGrind’s content team, led by co-President Michael Skolnik , will work out of Interactive’s One’s NYC headquarters.

“Having the strongest urban digital publishing partner in Alfred Liggins ‘ Interactive One, while retaining GlobalGrind’s unique content vision and sales representation, gives us the best of all worlds — a powerful partnership that gives us scale along with the independence and continuity to reach millions,” said Russell Simmons, Founder and Chairman of is the latest addition to Interactive One Studios joining Reach Media,, The website will transfer to Interactive One’s platform, giving them the opportunity to expand their business with the unique set of features and functions that the Interactive One network offers.

“ has been one of the most important urban crossover content platforms in the space,” said Tom Newman, President of Interactive One. “Joining their brand, content, and offline presence together with the core digital competencies we’ve developed is incredibly exciting.”