How to Identify Unique Opportunities as an Entrepreneur

Why Every Entrepreneur Needs To Grab These Unique Opportunities

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I cannot help but think about this idea on a daily basis: The world seems full of people who are generally at peace with doing the bare minimum, climbing whatever ladder they happen to fall on and then complaining after.

“I have no money!” “I have no freedom!” “I hate my job!” Sound familiar?

[Related: How to Operate Small While Supplying Big in Business]

Entrepreneurship is all about being able to identify opportunities at the right time and having the wherewithal to make the best of them. It is not easy to make it big in this arena, nor is success guaranteed.

So many people still hold on to their dream of being their own boss and running their own business because entrepreneurship offers a challenging, highly creative environment where there is virtually no limit on success.

A successful entrepreneur is a creature like no other, an individual who is willing to explore opportunities that no one else would dare approach, a person who is not just willing, but keen to do the thing nobody else will do.

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Steven Picanza is an Entrepreneur and Brand Strategist with a core purpose centered around connecting people, products, and organizations with their core audience. With 10+ years’ experience, it is his “glass is always full” type of attitude coupled with his sheer candor and entrepreneurial spirit that drives him to bring authenticity back into the industry, serve as a catalyst for progress, and inspire the next generation to do the same.

, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.