How Blogging Can Help Brand You as An Expert

How Blogging Can Help Brand You as An Expert

(Image: Thinkstock)
(Image: Thinkstock)

If you’re the best of the best at what you do, it’s always good to be recognized as such by industry peers and the audience you serve, whether its stakeholders, customers or clients. A great way to gain exposure is to join the ranks of bloggers who document their expertise and experiences daily, weekly or monthly via the Web. Not only will it give you a platform to promote yourself, but it’ll open you up to other career-related opportunities that could bring in extra income.

But how do you get started? Try this strategy to get on the right foot:

What to blog about?

The possibilities here are really endless. Whether you have a broad topic or a very specific niche, others are bound to be interested in what you have to say. The key is establishing yourself as an authority on whatever it is you’re going to be blogging about.

Promoting your blog and getting readers to subscribe will propel your blog to the next level. When you continue to post interesting and shareable content, you will establish your brand and notoriety.

Reaping the benefits.

Being a popular blogger also means managing successful social media channels to help promote your blog and a consistent brand. Once your brand begins to be recognized and established, you will see increased sharing and more subscribers who regularly read your blog and look forward to your postings.

As your subscribers and social quotient rise, your marketability will also increase, giving you the potential to be hired for your services, expand your brand to writing or host advertising, product reviews or affiliate links on your blog to generate income.

Read more at Brazen Careerist