The search is being done to find true beauties representing diverse ethnicities and multiple backgrounds that will embody the beauty and inclusivity of the American multicultural community. AMBI has partnered with Bailey to utilize her modeling expertise as a judge and tapping the Bailey Agency for talent.
“I have always been a big fan of AMBI Skincare, from both using the product and seeing results, to watching how the brand has evolved over the years. I thought it would be a natural fit to partner with a brand with a history as rich as AMBI, and which has resonated with consumers for many years, especially during times like we live in right now. AMBI is working to help women and men of every shade realize that they are intrinsically beautiful, and I’m excited to be a part of that,” says Bailey in a written statement.
Three winning models will receive a financial stipend in the amounts of $3,000, $2,000, or $1,000, respectively, as well as a year’s worth of AMBI Skincare and a three-day, two-night stay for a model photo shoot with Cynthia Bailey to be featured in a digital campaign.
“All of us at AMBI are committed to expanding the beauty conversation around people of color. The launch of the Next Great Face Search strategically facilitates this commitment like none other. We are searching coast to coast for the next great beauty . . . who also just happens to be a person of color,” says Tauro Jenkins, head of business.
The model search has already started and runs through May 26. To enter, consumers should upload a one-minute “I am AMBI Beautiful…” video via their Instagram and Facebook accounts, stating a testimonial of why they should win, and use #FaceofAmbi while tagging five friends.
From the first round of entrants, 100 quarter-finalists will be selected on June 4. AMBI Skincare and the Bailey Agency will conduct final interviews to choose 10 finalists. The three winners will be selected and announced on July 31 The model search is open to all people of color over the age of 18.