By the Numbers: Beyonce’s Super Bowl Halftime Show a Social Media Success

By the Numbers: Beyonce’s Super Bowl Halftime Show A Social Media Success

(Image: File)
(Image: File)

Apparently Super Bowl spectators had enough time to pause their rendition of “Single Ladies (Put a Ring On It),”pick up their beloved smart devices (for some, their mouths from off the floor) to weigh in on Beyoncé’s 13-minute halftime show performance last night. If you were on Twitter, Facebook, or Instagram, you witnessed firsthand the barrage of posts-per-minute taking over your timeline. Mashable took a closer look at viewers’ interactions, releasing a by-the-numbers breakdown of the 31-year-old performer’s show in real time:


The “Love on Top” singer’s show generated 5.5 million tweets, which brought the total for the game and halftime to 24.1 million. Here were the most popular topics:

  • Conclusion of her show: 268,000 tweets per minute
  • Destiny’s Child reunion on stage: 257,500 tweets per minute
  • Singing “Single Ladies”: 252,500 tweets per minute

Read more at Mashable…