AARP Launches 'Life Reimagined' Program Helps Achieve Goals at Any Age

AARP Launches “Life Reimagined” Program to Help Achieve Goals at Any Age

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black business ownerWith people living longer and redefining traditional notions of aging and retirement, a new life stage has emerged. Today, many people in their 50s, 60s and beyond are choosing to add these years in the middle versus tacking them on later in a “wind down stage.”

Many people in this age range find they’re nowhere near retirement age and now have time to take on life projects or even become small businesses owners. Fueled by years of experience, the number of senior entrepreneurs is rapidly increasing.

Launched today by AARP, Life Reimagined is a first-of-its-kind series of online and offline experiences that guide people through life transitions by helping them discover new possibilities and connect with a community of people pursuing similar passions and goals.

“AARP understands how important it is for people to set and achieve goals at any age,” said Emilio Pardo, AARP executive vice president and chief brand officer. “They are looking for tools, guidance, and connections to help them regain choice and control in their lives and discover a path to personal fulfillment. We built Life Reimagined to open doors and fill the gap in available resources, to ultimately help people live their best lives.”

Life Reimagined is powered by the Life Reimagined Institute for Innovation, a world-class group of thought leaders in the areas of life and career coaching, psychology, personal development, health and entrepreneurship.

Life Reimagined online centers are on an exclusive, customizable roadmap available at that helps people understand where they are in their journey to achieve their goals and dreams, reflect, and make decisions in planning their next steps. It also includes a Sounding Board — a new kind of private social network for people to surround themselves with trusted friends and allies.

“I feel a very personal connection to Life Reimagined,” said Emilio Estefan, AARP Life Reimagined Ambassador. “It’s been nearly 40 years since I started my first band, so reimagining life is in my soul, and I want to remind people there are no age limits on setting and achieving your goals. For me, being the Life Reimagined Ambassador is about helping people see their dreams really can come true, regardless of who they are, where they were born or what they’re doing today.”