The 7 Essential Qualities of Every Great Manager

The 7 Essential Qualities of Every Great Manager

Good managers are difficult to find in the corporate woodwork. Finding someone who possesses all of the qualities of a good manager is even more difficult. You’ve seen them – the supervisors who have an infectious love for the organization and the ability to make decisions with empathy and knowledge. It often seems as though organizations have trouble finding these managers because there are few and far between, but we don’t have that problem at my marketing agency, Red Branch Media. It’s not because we have a huge hiring budget or because we invest in pricey training programs (neither of which are bad things). It’s because we know which qualities will make great managers and which qualities can spell disaster in a leadership position. Here are the ones we look for in our key players.

They Love the Company Culture

Good managers are great leaders and high achievers, but the best managers? They like unique qualities about the company that might turn others off. They become invested in not only the company but the culture therein. Chris Edmonds, CEO of The Purposeful Culture Group, said: “Most managers invest far greater time and energy on their team or company’s products and services than they do in their work culture – yet culture drives everything that happens in their organization, good or bad.”

Our best managers take this to heart. They are constantly talking about what they can do to make the company better and how it compares (favorably) to other jobs. Even when they don’t love their duties, they love the culture.


Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. She leads Red Branch Media, an agency offering marketing strategy and content development. A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the global recruitment and talent space.

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