3 Ways to Find New Customers to Grow Your Business
As a business owner, customer acquisition should be our first priority. Here are three proven ways to help you find new customers...
Tag : small business tips
Black Enterprise’s Ultimate Guide for Small Business (2018)
For Small Business Saturday, Black Enterprise presents the essential small business guide for black entrepreneurs. It's a package of our best advice....
Top 3 Social Media Small Business Mistakes
Social media is a breeding ground for poor marketing because of its dynamic and sometimes unstable environment. Rules are rarely well-defined and they’re often...
The Power of Tradeshow Marketing and Your Small Business
When considering marketing and advertising campaigns, many business owners immediately think radio, television, and social media. While these, when done right, may be beneficial,...
Black Enterprise’s Ultimate Guide for Small Business (2017)
It’s National Small Business Week! According to the Small Business Association (SBA), small businesses have provided 55% of all jobs and 66% of all net...
Don’t Bite the Hand That Feeds You: 3 Ways to Avoid the Shea Moisture Mistake
Shea Moisture has recently joined the ranks of Pepsi and United Airlines–companies who ruffled more than a few feathers and alienated supporters with insensitive marketing...
How to Increase the Value of Your Business Before Selling
Sadly, many business owners wait too long to prepare the business and they do not have enough time to maximize the sale price of the...
Efficiency vs. Effectiveness: a Small Business Dilemma
Small enterprise owners have a dilemma: How do I balance efficiency and effectiveness in my business. Entrepreneurs need to question....
Entrepreneurs—Don’t Make This Common Behavioral Mistake Like Everyone Else
Avoid falling into the trap of sunk cost fallacy, which can lead to bad business decision making....
Stop Fake News From Faking You and Your Brand Out
With current sensationalist headlines, such as “Pope Francis Shocks World, Endorses Donald Trump for President†or “Starbucks CEO: If You Support Traditional Marriage, We Don’t...