EntrepreneurshipLessons From BET Awards Prince Tribute on Making Good on Your PromisesCarolyn M. BrownJune 28, 2016September 30, 2017 by Carolyn M. BrownJune 28, 2016September 30, 2017193 The BET Awards Prince tribute is an example of making good on a promise. When companies don't deliver on brand promises, they risk losing brand...