The League Scores Big with Social Media During 2012 NBA Finals
In May, 63% of live TV viewers multi-task with their smartphone, posting content online while watching television, according to an Internet Advertising Bureau report. Based...
Tag : Miami Heat
Jeremy Lin Decoded: Cashing in on Overnight Success
Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA star with a brand no worth millions...
Basketball Wives’ Royce Reed Creates Her Own Reality on Stage
Using her notoriety from reality TV, the budding businesswoman breaks into acting with Platanos & Collard Greens and debuts her new book series...
Will Marriage Help or Hurt LeBron James’ Brand?
In the wake of LeBron James' engagement, experts chime in on the impact on his public image and whether a prenup is needed to protect...
David Banner’s New Year’s Resolutions for the Black Community in 2012
Heading into 2012 outspoken rapper David Banner offers up three lessons and goals for the Black community to prosper in the New Year and beyond...
Jordan Brand: The Next Generation of Shoes & Stars
Jordan Brand continues to excel as an extension of Michael Jordan's business thanks to new NBA stars like Carmelo Anthony, Dwyane Wade and Chris Paul,...
Jalen Rose: A Ring Doesn’t Make a Champion
Former NBA player and ESPN analyst Jalen Rose chimes in on the debate over LeBron James' failed playoff run with the Miami Heat and revitalizing...
10 NBA Greats Who Never Won a Championship
LeBron James made the move to Miami in a quest to win a championship, but win or lose some athletes are considered the greatest players...
LeBron James Introduces Sheets Energy Strips
NBA star LeBron James and partner Maverick Carter join forces with Purebrand LLC to launch Sheets energy strips, a new way to provide a boost...
10 Highest Paid Players in the NBA Finals
The match-up between the Miami Heat and the Dallas Mavericks in this year’s finals will not only be about two of this year’s best teams...