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Drake Decoded: How the International Star ‘Takes Care’ of Business

Andreas Hale
In a few short years, Canadian rap star Drake has made a million-dollar brand that includes platinum plaques, an acting career, sold out tours and...

Joe Frazier Decoded: The People’s Champion Remembered

Anslem Samuel
In the wake of the death of Joe Frazier, boxing fans reflect on his legacy and impact on the sport. From product pitchman and entrepreneur...

Bill Cosby Decoded: A Family-Friendly Brand

Kevin L. Clark
From comedian to actor to educator and philanthropist, Bill Cosby has done it all and been successful in the process. An advertising giant and television...
Steve Harvey

Steve Harvey Decoded: A Brand Suited for Success

William E. Ketchum III
More than a comedian, Steve Harvey has built a profitable brand that spans across various genres—including publishing, radio, television, film and fashion. decodes the...

Decoding Barack Obama’s Social Media Campaign Strategies

Janell Hazelwood
President Barack Obama changed the game since his successful run in 2008, utilizing the most influential Web platform of the 21st century: social media. He...
Oprah WInfrey

Oprah Winfrey Decoded: Makings of a Multimedia Master

Tamara Warren
Oprah Winfrey airs the finale of her top-rated talk show The Oprah Winfrey Show today, May 25, 2011. As the first African American billionaire and...