Rapper Quavo Launches New Record Label, Clothing Line Collaboration, and Fundraiser - Black Enterprise

Rapper Quavo Launches New Record Label, Clothing Line Collaboration, and Fundraiser

(Photo courtesy of boohooMAN)

While much of the nation has been sheltering in place for the past few weeks amid the coronavirus pandemic, Quavo has been busy securing all the bags.

Best known as one-third of the rap group Migos, Quavo announced the launch of his own record label, Huncho Records, on Monday in an Instagram post. The first artists signed to the label include young hip-hop acts like 904 Reebock, the Popout Boyz, and Street Bud.


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You Can Rap, Produce, Or Be A Athlete. Be All You Can Be! @hunchorecords

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Days later, the Atlanta-born songwriter and producer dropped his second limited-edition clothing line with boohooMAN on April 8. The highly anticipated collection boasts vibrant colors and fun streetwear inspired by Huncho’s striking signature style. It comes a year after the rapper partnered with the global menswear online retailer last April.

“Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mindset and just bring my ideas to life,” said Quavo in a statement to BLACK ENTERPRISE. “When I met the team they were young and represented the culture so I thought, OK, we can collaborate and do something special. I’m happy for it to come around again. This time it’s better!”

The line consists of 100 items of denim, sweats, footwear, and accessories like sunglasses, socks, and even matching face masks. Price points range from $12 – $80.

“The success of the first drop was huge. After persistent demand from our consumers and Huncho’s fans, Quavo and I knew we had to drop a part 2,” said Samir Kamani, boohooMAN’s 22-year-old billionaire CEO.

Born Quavious Keyate Marshall, the multiplatinum-selling artist celebrated his 29th birthday on April 2 by launching a fundraising campaign through his to Quavo Cares Foundation to support the fight against the coronavirus. The organization partnered with the Ohana One Foundation and Georgia’s Emory Healthcare to provide masks and personal protective equipment (PPE) to hospitals in Atlanta and Los Angeles.

“Huncho Day Was About Giving Back On My Birthday Unfortunately Weren’t Able Too! So Instead I Ask My Family Friends Supporters To Please Donate To Quavo Cares Foundation!!!!” he on Instagram. “I am partnering with [Ohana One] and [Emory Healthcare] to provide needed masks, isolation gowns and face shields to ensure health care professionals are safe during this pandemic.”