Entertainer and music producer Timbaland has partnered with Google co-founder and Android creator Andy Rubin to back a new tech startup, SubPac.
SubPacâ€™s team describes its technology as â€œimmersive physical-sound technology that brings music to life, expanding beyond an audio concept to a full-body experience.â€
What does that mean? Well, through the use of two pieces of hardware: the SubPac M2, a wearable vest, and the SubPac S2, a seatback device, users can actually â€œfeelâ€ sound throughout their body.
Artists who back the project, including Timbaland, veteran DJ, Richie Hawtin, Dada Life, and NBA All-Star Carmelo Anthony, claim that SubPac creates a new form of expression for musicians and sound designers to connect with their fans on a deeper level by using innovative technology that allows consumers to physically feel sound.
â€œSubPac is a game-changing experience for both artists and fans,â€ said Timbaland. â€œIt lets you feel the music like never before. Itâ€™s the feeling thatâ€™s been missing, until now.â€
â€œSubPac opened my eyes to the power of physical sound. It will absolutely change the way people experience music, VR, and cinema,â€ said Andy Rubin, founder andÂ CEO, Playground Global.
SubPac is not only for music. The developers are also suggesting it as a way to enhance gaming and virtual reality because it can add a dimension of sound to gaming and VR to make both experiences immersive.
The company just secured $6 million in Series A funding. The founders are thrilled to have the support of Timbaland and Rubin.
â€œAndy Rubin and Timbaland are two of the finest creative minds on the planet,â€ said John Alexiou, co-founder and CEO of SubPac. â€œThey have both moved culture in significant ways, and will play leading roles in SubPac’s mission to bring the feeling of music andÂ sound to the world.â€
SubPac is currently available on TheSubPac.com with the SubPac M2 retailing for $349 and SubPac S2 for $299.