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Brands are relying on social media to crack the code to advertising success this Super Bowl weekend. This year, most brands are looking beyond the first screen to engage with fans, even allowing them to decide what their commercial spot will ultimately look like. With the help of social media, crowdsourced content is a simple way to give consumers what they want–and, hey, they did ask for it.
With over 50% of US adults saying they watch the Super Bowl for the commercials as much as the game, brands have 30 seconds to lock in millions of people who are potential consumers. According to YouTube, ads that debut before the game get 600% more views.
CEO of Freshwire Shawn Amos talks about the rise in crowdsourcing content and what viewers can expect to see from Coca-Cola, Pepsi, Doritos and more on game night.