Will Tweet for Sneaks? Nike Launches Twitter RSVP System

The sportswear juggernaut launches Twitter-based reservation system

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New product releases from Nike mean extremely long lines and, sometimes, full-blown riots. It hasn’t been confirmed whether or not the brand’s Twitter RSVP system is an attempt at preventing future cases of mayhem, but it’s definitely a step in the right direction. It will at least alleviate headaches (and stress) for store managers and consumers alike.

Nike’s newly-created reservation system invites sneaker enthusiasts to one of 12 participating Nike retail locations on Twitter. On an appointed RSVP date, each U.S. store will deploy a tweet at random with a product-specific hashtag to kick off the reservation process. Followers must then “DM”–direct message–the store account specific information including their shoe size (limit one), last 4 digits of their state, passport, military or school ID number, and the product-specific tag within 60 minutes. The location will then DM confirmations to those who have successfully secured sneakers. On launch day, the customer must pick up the shoe from a Nike store or face having their unclaimed pair returned to the system.

Will you participate in Nike’s new RSVP system?

  • Notorious Spinks

    *shakes head* Most of those dollars will come from the hands of Black families who really don’t have it…. I digress!

  • Weblyf – Social Bookmark

    I do believe all of the ideas you have presented in your post. They are really convincing and will definitely work. Nonetheless, the posts are too quick for novices. May you please extend them a bit from next time? Thank you for the post.

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