Video Game Enthusiasts Get Crowned ‘Konsole Kingz’

Atlanta businessmen follow their passion by blending hip-hop and video game culture

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CJ Peters takes full control of his career

The best job anyone can ever have is one they’re passionate about. Tired of walking down a career path that wasn’t inspiring, Clemille “CJ” Peters, Jr. created his own lane. Eight years ago the 34-year-old founded Konsole Kingz, LLC. Originally a DVD-based magazine, it has since evolved into a multimedia technology company that uses hip-hop culture to market and promote video game brands. Peters, along with partner Marcus Matthews, 40, were able to generate close to half a million in revenue in 2010, through celebrity tournaments, song placement deals, ad revenue and developing games for iPhone, including Kandi Burruss’ Kandi Koated Spades app. caught up with the tech savvy duo to see how they earned their crown in the video game industry.

What type of business is Konsole Kingz?

Matthews: Konsole Kingz is a brand that connects followers of the hip-hop lifestyle with the video game industry. We have a consumer arm that has a community of gamers who are into hip-hop. We provide relevant content, such as video reviews and virtual goods. Additionally, our business arm provides PR, business development, and event services to video game companies, which includes celebrity tournaments, character likeness rights, and soundtrack placement.

What was the inspiration behind starting Konsole Kingz?

Peters: I was inspired to start Konsole Kingz because I wanted to make my mark on the world by utilizing my passion and God-given talents. Not to mention, that with all the help I’d given others throughout the years, I noticed it was time to help myself. I believe the best way to make your mark on the world is to do things rooted in your passions. My passions are hip-hop music, video games, design, technology and beautiful women. I was looking for a way to put all these things into one vehicle, hoping the world would accept them. My first attempt, a hip-hop DVD magazine, proved unsuccessful. However, from it I extracted Konsole Kingz, which actually turned out to be a better-suited vehicle to showcase my passions and talents.

What were some of your biggest hurdles getting the company out of the red and in position to be a profitable brand?

Peters: In the beginnings, the company’s success was planned to be from our flagship product, The Konsole Kingz DVD magazine. Having limited access to capital to properly market a national niche product proved to be a very dooming challenge. We overcame it by deciding to go all-digital via the Xbox 360 and not the Internet. At the core, our product is for consumers who play video games. When Microsoft announced their updated XboxLIVE service would be able to play streaming video, we knew we had to drop the DVD format.

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  • Alicia, KKZ PR

    I’ve anticipated this article for months. So today I’m elated to see it finally published. I enjoy working for Konsole Kingz. Cj and Marcus are not only great businessmen, but also great leaders in our community. People can learn a lot from them… I have!

  • David Seeney

    This is an awesome article! Had a chance to work with Konsole Kingz and definitely learned a lot from these guys. Can’t wait to see where they take it.

  • Ayodele Vassall-Gore, Esq.

    This is excellent CJ! Seeing you work on your passion has definitely inspired me also. Keep up the great work. I’m excited to see what’s next!

  • Antwand Pearman (BlackBible)

    WOW, Loving the piece guys. I’m very proud of what you’re accomplished!

  • Derrick Baker, KKZ Sports

    I am glad to see something like this about my company. I’ve been with Konsole Kingz since 2007-2008. It was CJ’s vision that attracted me the company. CJ and Marcus have taught me a lot and my growth in the company has shown from their guidance. Very proud to be a staff member of Konsole Kingz.

    • Biz of JigFam (Jigged Out Entertainment)

      Congrats to the whole KKZ family. Major S/O to my man Butcher Black aka Derrick Baker for reaching out to me and using my music in his great works. Keep up the great work.

  • Rory Mitchell (Entergamenet)

    I would first like to send the biggest graduated to Konsole Kingz first, major S/O to Derrick Baker for sharing some of my content to his followers, and C.J. Peters massive respect on what the whole team brings in, keep up the good work, and hopefully you guys get even bigger worldwide

  • Shanna Alexander

    CJ plus Marcus equal success! I really respect the inner drive these guys have displayed over the years. They have what so many of us lack —faith. They possess a lot of passion and dedication in what they do and that’s why they’ve stumbled upon success. There is no quitting in their game. They’re not afraid of failure because they have enough faith in their talent to know that they’d bounce back even stronger. There may be hurdles along their journey, but these guys see straight pass them. I know CJ personally and I’ve honestly never caught him NOT working or talking about his business. He’s simply among all the Steve Jobs out there. Major innovative and marketing power and if you think their success story ends here, you don’t know these guys at all. Their product’s going global.

  • Jacqui

    So great to see the success of that your drive, ambition and passion has had. Keep it up, keep the faith.

  • Sergio Santos (KKZ Content)

    This article makes me very proud to be apart of Konsole Kingz,it gives more insight to those who do not know about us and more insight to those who do. I’ve learned so much under both CJ and Marcus, I’m happy to have them as my mentor’s. I feel like I learn more from the both of them, than I do being in school.

  • Lawrence

    It is an honor to be a part of Konsole Kingz and learn from the masterminds CJ and Marcus. Both hard workers that lead by doing. Behind their direction the sky is really the limit for Konsole Kingz.

  • Rosz B.

    CJ is a true visionary. Konsole Kingz is soulful and exciting. I am expecting much more to come from this brand, as the company carves its niche into the gaming and entertainment industry.

  • Jamie

    Congratulations and much success to both Marcus and CJ. I love to see people using their crafts and interests to make money…the legal way!

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