It’s a good time to start – never before has it been easier or cheaper to build your own Web-based business. TechnologyÂ has come a long way in the last few years in making tools for building sites moreÂ accessible to everyone (not just technologists).
Here are some easy ways to get aÂ head start:
- Map your “lean canvas,” not your business plan. Business plans are so last century. Don’t wasteÂ time writing multi-paged business plans that are just layer upon layer ofÂ hypotheses based on market research. Experienced entrepreneurs know theÂ secret to success lies in execution rather than extensive planning. So instead,Â invest your initial planning in a Lean Canvas: a succinct approach to provingÂ hypotheses about your business.
- Pick a great domain name. The domain name of your site should beÂ memorable and preferably have a dot-com. That means there are likely slim pickings, so you may have to pick the name of your site based on what domain isÂ available. LeanDomainSearch is the perfect tool to figure this out. Just enterÂ a word you like and their search engine will comb the Web for available dot-com combinations.
- Find a developer to build your website. A great website takes a great developer who will helpÂ you build exactly what you want. Although you could outsource your site, in my experience, it’s better to hire someone you trust and can collaborate with directly – particularly if you’re building an e-commerce site. If you don’t have a referral or a developer in mind, check outÂ matchist — a service we built specifically to bringÂ together entrepreneurs and top U.S.-based freelance developers. The site helps you understand what technologies and skills are needed to build exactlyÂ what you’re looking for so you can find the right developer to make that dreamÂ a reality.
- Put up a landing page ASAP. While your site is getting built, start building buzzÂ (and collecting data) by putting up a landing page. New sites like LaunchRock make this super easy. You can start gathering email addresses for peopleÂ interested in learning about when your site launches right away for aÂ head start on marketing.
- Start testing – and keep learning! Get up to date on Lean Startup Methodology, an approachÂ to building a business (pioneered by Eric Ries) that involves making and testing hypotheses to figureÂ out exactly what combination of product and marketing will make yourÂ business successful. And read blogs like KISSMetrics, Startup Lessons Learned,Â and Practice Trumps Theory to learn how other online businesses are pavingÂ the way quickly and cheaply.
Don’t spend yet another year dreaming of starting a business – instead, take these stepsÂ to get started as early as possible. The quicker you start learning, testing and collecting data, the quicker you will build that successful venture you’ve been dreaming of.
Tim Jahn is the co-founder ofÂ matchist, a curated service for freelance developers to connect with quality clients and projects. He’s also the co-founder of Entrepreneurs Unpluggd,Â an events and media company that helps entrepreneurs move their businesses forward. As an active member of the Chicago tech community, Tim has made his mark interviewing hundreds of entrepreneurs from all over the world.
TheÂ Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.