Money, Power and Technology: How Floyd Mayweather Became a Social Media Heavyweight

The famed boxer has spread his brand beyond the boxing ring, amassing an online following that rivals tech heavyweights and influencers

Warning: getimagesize( failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/blackenterprise/public_html/wp-content/themes/blackenterprise/single-standard.php on line 35

Boxing champ Floyd "Money" Mayweather Jr., center, poses with pop singer Justin Bieber and Cuban boxer Yuriyorkis Gamboa after defeating Miguel Cotto (Image: File)

Whether you love Floyd “Money” Mayweather Jr. or not, there’s no doubt that he’s playing for the right team, #TheMoneyTeam. He has the charisma and talent to back up his fearless demeanor, as well as the ability to make millions of people pay to watch him duke it out. Mayweather, an eight-time world champion, is doing what no other boxer in history has done, not even Muhammad Ali.

The pay-per-view champion collected a guaranteed $45 million for his latest fight with Miguel Cotto. It’s a purse that beats Nevada’s prior record of $30 million, which was achieved three times by Mike Tyson in both of his fights against Evander Holyfield and another against Frank Bruno. Based on salary alone, the 35-year-old boxer is the highest paid athlete in the world, according to ESPN magazine.  His multitiered brand has spread beyond the boxing ring, amassing an online following that rivals tech heavyweights and influencers. (His Klout score weights in at 84.)

Money May’s social media footprint speaks for itself:

Twitter: @FloydMayweather (over 2.8 million followers)

YouTube:  Floyd Mayweather (over 18K subscribers; nearly 5 million views)

Facebook: Floyd Mayweather (about 1.4 million subscribers)

Instagram: Floyd Mayweather (over 300K followers)

Having a lot of people follow you online is not enough, you have to turn your following into value. On game day, pop singer Justin Bieber tweeted:

(Image: Twitter)

The Money Team, Mayweather’s crew of friends and fans, follow the boxer’s social media interactions closely. One of May’s latest followers (and quite possibly one of his most influential crew members), Bieber, flew to Las Vegas from Los Angeles to be a part Saturday night’s festivities. The teen sensation’s appearance with Mayweather set the Twitterverse ablaze. The professional boxer has been able to increase his brand awareness, capitalizing on his talent and popularity.

While Mayweather has had a few social media hiccups like when he tweeted that New York Knicks’ Jeremy Lin wouldn’t be getting as much attention if he was black, you can’t ignore his overall social media rapport.  Here are a few lessons straight from a page of Mayweather’s branding book:

Focus on your craft first, the rest will follow

With a professional record of 43-0, Mayweather is not to be messed with. He’s landing punches in both the boxing and digital ring. Just check his stats. The boxer serves as his own promoter on social media, and took a hold of his own promotional efforts when he founded Mayweather Promotions.

Marry your offline and online presence into a valuable unit that can be leveraged

Mayweather’s talent, stage presence and business acumen translates into a brand with a net worth of over $100 million.

Use your social networks to connect with people in real time

In addition to connecting with his fans inside and out of the ring, the famed boxer gave his network intimate access to his training routine via his website, where he live-broadcasted a full-day of training as he prepared for his fight with Cotto. He uses his Facebook, Twitter, YouTube and Instagram accounts to connect with his followers daily.

At the core of every successful brand there is a value proposition, something that people connect with and are willing to spend money and time on.  Mayweather has given fans total access into his lifestyle through his social media prowess and reality-tv show 24/7 on HBO. Whether you agree or not with how Mayweather flaunts his assets, the boxer has turned his popularity and social media presence into hard dollars.

  • Pingback: How Floyd Mayweather Became a Social Media Heavyweight « Ujima Sasa!()

  • Chante Earl

    Great post Hajj Flemings keep helping people lift dreams.

    • the most effective smartphone at the most useful price

      I have read several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how a lot attempt you place to create any such fantastic informative web site.

  • Hajj Flemings


    I am glad you enjoyed the Floyd Mayweather Jr. article. Keep doing what you do as well.


  • software,programs,tools,appz,downloads

    Pretty component of content. I simply stumbled upon your blog and in accession capital to assert that I acquire in fact loved account your weblog posts. Any way I’ll be subscribing to your feeds or even I achievement you get right of entry to persistently fast.

  • monster dr dre studio LeBron James headphones

    The beats by dr dre solo hd tracks professional team and award profitable Dr. Dre invested several hours fine-tuning the well-known monster beats headphones. It is regarded like a reality that in relation to headphones not every product or company through the marketplace place can provide a studio like seem but using the monsters,beats studio diamond the headphones you obtain is certainly an extraordinary offer greater than that which you hoped for preceding for you uncover a one of type tool.

  • Land Rover Herts

    Hey there, You have done a great job. I will definitely digg it and personally recommend to my friends. I am sure they will be benefited from this web site.

  • Beauty Salon Berkshire

    Wonderful points altogether, you simply received a new reader. What may you recommend about your publish that you simply made some days in the past? Any certain?

  • Self Storage

    Thank you, I’ve recently been searching for info about this topic for a long time and yours is the best I have found out till now. However, what concerning the bottom line? Are you sure concerning the supply?|What i don’t realize is in reality how you are not actually much more neatly-liked than you may be right now. You’re very intelligent.

  • marketing in facebook

    Thank you for the good writeup. It actually was a enjoyment account it. Glance advanced to more added agreeable from you! However, how can we keep up a correspondence?

  • Septimo Arte

    I do consider all the concepts you have offered on your post. They’re really convincing and can certainly work. Still, the posts are very short for novices. May just you please lengthen them a little from subsequent time? Thank you for the post.

  • F.W. Lee

    Great information as usual I especially liked the tip about focusing on your craft. Too many people jump into social media without bringing anything valuable. I working on my craft so that I can bring quality to the game. I also follow you on twitter for constant tips and hints on social media and technology. Thanks again.