Freshwire’s Shawn Amos on How Brands Can Stay Afloat in 2013

The chief executive pinpoints 3 steps brands need to take to stay on top

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For brands, 2012 was a year of extreme highs and unexpected lows when it came to marketing campaigns. (Who can forget American Apparel’s Hurricane Sandy sale?) And for brands looking to remain relevant in 2013, it will require them to implement integrated digital marketing strategies or risk getting left behind indefinitely. Freshwire CEO Shawn Amos discusses how brands can stay on top next year in the latest episode of “60 Seconds of Social Media.”