Have you noticed a dip in engagement on your brand’s Facebook page lately? Well, you’re not alone.
The change is believed to be linked to a recent adjustment of the social networking site’s key algorithm, EdgeRank, which determines the content that shows up in users’ News Feeds. According to Facebook, roughly 16% of fans will see a brand page’s post. Â While Facebook tinkers with algorithms quite often, which can cause unforeseen effects, the alteration is more than an attempt at reducing spam. The social media site has an economic incentive: promoted posts.
Freshwire’s CEO Shawn Amos dives into the reported decline in Facebook brand page reach on the latest episode of “60 Seconds of Social Media”: