WATCH: Freshwire’s Shawn Amos On Social Media Response to Hurricane Sandy

The chief executive explores social media during a crisis

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Shawn Amos, CEO of Freshwire, provides refreshing commentary in "60 Seconds of Social Media" (Image: Source)

Social media came to the rescue when it came time to disseminate important information from public officials and emergency service providers during and after Hurricane Sandy. The popular networking sites became tools of social good. However, as certain news organizations learned, not all information shared in real time is accurate.

In the latest episode of “60 Seconds of Social Media,” Freshwire’s CEO Shawn Amos explores social media’s response to superstorm Sandy and what brands stand to learn from handling crises.