70 Percent of BET Hip-Hop Award Tweets Came from Mobile Devices

BET viewers' mobile tweets surpass other award shows


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From Mashable

Viewers of the 2012 BET Hip Hop Awards generated 2.6 million interactions (tweets, retweets, hashtags, etc) on Twitter on Tuesday night, 70% of which came from mobile devices.

Compare that to the percentage of mobile Twitter use of other 2012 award shows  — MTV Movie Awards at 51%, Emmys at 48% and Oscars at 44%; and you see that the BET Hip Hop Awards viewers clearly lean toward mobile technology as opposed to a traditional computer.

Why do you think that is?

Head to Mashable to see a Trendrr infographic about this week’s BET Hip Hop Awards show.