Women outnumber men on most social sites, excluding Digg/Reddit and Google+. Â However, what methods are they using to leverage this digital position of power? More so, what tactics are they using to further their personal brand? Â These are questions moderator Mo Krochmal of Social Media News NY and panelists– Amy Vernon, vice president of Strategy at Hasai Inc; Linda Bernstein, writer and baby boomer blogger;Â Nora Walsh, director of public relations at The Pierre, NY; Laura Mignott, co-founder and president of DigitalFlashNYC and Gemma Craven, executive vice president, Social @Ogilvy–sought to answer during “She Shall Lead,” a Social Media Week 2012 panel.–Noni Cavaliere
Here are 6 easy-to-follow pointers women of power should follow to maximize their presence online:
Leverage your online community
Are there successful women you’re already connected with online? Â Are you engaging with them or just taking a backseat and watching? Â Just remember, as Vernon said:”You get what you put out there. If you engage and support [your network] via shares, retweets, and blog comments, you will most likely receive the same in return.”
“Show off your digital assets”
Be a conversationalist and create dialogue around a topic you’re passionate about. Your engagement around specific topics will begin branding you as a go-to source. Â Bernstein added that learning a bit of html coding is always a good skill to have. Learn to create digital newsletter and blog posts that are informative as well as visually pleasing.