54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

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It’s time to get your personal brand upgraded for 2012. We live in a day and time where first impressions are everything, so you want to make sure you put your best foot forward–especially if you’re trying to be successful in business for the New Year. The first interaction that most people will have with you will be online so we’re going to walk you through a personal brand checklist to get you on the right path for 2012 and beyond.

Category I: Personal Brand Building

  • 1. Identify your passion
  • 2. Identify your skills, talents and interest
  • 3. Establish your elevator pitch
  • 4. Identity your business values (i.e. this is important for aligning yourself with career options and employers that are a good strategic fit)
  • 5. Establish your niche and own it:
    • A. Write a detailed description of the specific niche you want to own
  • 6. Establish your Brand Promise (what you will deliver on)
  • 7. Identify your Personal Brand Type (how you’re wired): Long-term
    • A. Builder (i.e. intrapreneur/employee)
    • B. Leaper (i.e. full-time/pure entrepreneur)
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  • Judy Hart

    Thank you so much for sharing this. Very valuable information.

  • Jerome Ollivier

    Thanks Damian. Welcome in the digital world ! We must not forget though there are a few people we physically interact with out there. Forget the checklist, just be nice with them !

  • Joelma

    I’m relaly enjoying your blog and, you gave some relaly good points. I’m relatively new to the IT industry and your points are of great help to people like me, it give a little kick in the right direction.I look forward to reading more.

  • Judy

    Love it! This is a wurdenfol and useful concept, with the Monopoly metaphor being particularly useful. The challenge, however, from clients will be as follows: Yeah right. We already run flat out to do the one big bang gorilla’ footprint marketing campaign. We simply do not have the resources and time in the day to spread ourselves as thinly as your pico-branding strategy would require ‘How do you answer that?

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