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The Associated Press reports the company plans toÂ have Twinkies and other snack cakes on store shelves by July 15. It’s back up and runningÂ under new ownership and a leaner structure.
Nearly everything about the snacks will be the same as before, except for the packaging, which will now bear the tagline, “The Sweetest Comeback In The History Of Ever.”
Hostess Brands Inc. struggled for years — through allegations by workers of mismanagement, a failure to evolve with changing tastes, and higher pension and medical costs than itsÂ non-unionizedÂ competitors –Â before it filed for Chapter 11 bankruptcy reorganization in early 2012.