The Do’s and Don’ts of Public Relations

A bad representative can tarnish your business rep

Warning: getimagesize(): Filename cannot be empty in /home/blackenterprise/public_html/wp-content/themes/blackenterprise/single-standard.php on line 35



Many public relations professionals are seen as the gatekeepers of a business or organization, sculpting the image of an executive, celebrity, corporation, or cause. They address the media, inform the public of a company’s plans, and make visions come alive through communications and publicity.


In today’s difficult economic climate, hiring the right representation for your business can be the difference between boosting clientele and sales or losing out on opportunities and revenue to the competition.

“Without adequate public relations counsel and expertise, companies are in jeopardy of allowing the marketplace–or worst yet, their competition–to define who they are and what value they bring to their audience,” says Cheryl I. Procter-Rogers, senior consultant at A Step Ahead Public Relations. Procter-Rogers, former president and CEO of the Public Relations Society of America, says public relations is “much more than publicity.”

Here are some tips from industry experts on what makes a good PR representative, top do’s and don’ts, and why PR professionals are a vital part of business strategy:


KTaylorBassKaren Taylor Bass
Author, You Want Caviar But Have Money For Chitlins: A Smart Do-It-Yourself PR Guide for Those on a Budget

Be authentic, strategic, and creative. Know there is no “box” when creating a PR campaign.

Research the marketplace to create and build a winning brand.

Impressions are key. Make certain your public and personal profile is out there–one press release per month about your brand. Secure media placements in print, TV, and  radio.


DMillerDebra A.  Miller, Ed. D.
Vice President of Corporate Affairs, Aurora Health Care

DO understand that effective public relations has at least four steps: research, planning, action, and evaluation. Compromising any of these steps increases the chances of jeopardizing your success.

DO be sure you understand the power of digital and social media. Mastering how [these tools] can be used positively or negatively can mean the difference between success and failure for your client or employer.

DON’T practice in a vacuum. Ask questions and never be afraid to ask for help. Keep a group of colleagues close so you share ideas, discuss problems and solutions with them frequently.

Pages: 1 2 3

    Perfect Capturz Photography and Videography has expanded its line of nationwide services to better serve clients who are serious about brand promotion   
    These services include, but are not limited to 
    Promotional product printing
     (T?Shirts, Mugs, Plates, Hats, and more….), 
     (Business Cards, Graphics, Club and Event Flyers, and Logo Creation), and 
    Promotional Event Coordination
      Our photographers use industry leading professional digital 
    SLR cameras.  The Canon EOS 50D, Canon Rebel XSI, Nikon D60 and the Sony A700 
    help our photographers to bring your event alive.   
       Videography:  Videography duties are handled by a couple of competent 
    workhorses.  The industry standard prosumer Canon XL1s, and Canon GL?2 are 3ccd 
    digital video cameras used to capture every moment.  Once captured, video footage 
    is then loaded onto our state of the art video editing suite.  Using Final Cut Pro 
    Studio, we are able to create above industry quality effects with minimal costs to our 
       Promotional product printing:  Whether small, or large we have the ability 
    to accommodate any size print needs.  
       Graphics:  Handling the graphics department is Adobe Photoshop CS4 
    Mastersuite Collection.  Coupled to a Mac Pro with dual 2.6ghz quad core 
    processors, our graphics suite is always up to the most jaunting tasks. 
     Promotional event coordination:  In addition to events, we also wrap vehicles to 
    provide an exclusive advertising service for our clients.  The investment of 
    advertising through our promotional team assures major coverage in a unique, 
    nationwide marketing and distribution network designed to increase brand 
       The staff at Perfect Capturz thanks you for your time!