November 24th falls between Black Friday and Cyber Monday. November 24th also marks the third annual Small Business Saturday, a day to support local businesses around the country.
Small Business Saturday (SBS) was created in 2010 by American Express in an effort to provide small business owners with their most basic need: more customers.
Last year, more than 2.7 million Facebook users, 230 organizations, 75 corporations and elected officials in all 50 states declared their support for SBS. Recently, the United States Senate unanimously passed a Small Business Saturday Resolution, which supports efforts to encourage consumers to shop locally and increase awareness of the value of locally owned small businesses.
For their third year in row, Women Impacting Â Public Policy (WIPP) announced it’s coalition of 159 organizations will support their annual SBS event.
“The support from these organizations, corporations and members of Congress is helping small retailers and restaurants more effectively market themselves to get their cash registers ringing on the busiest holiday shopping weekend of the year,” said Barbara Kasoff, president of WIPP.
WIPP advocates for and on behalf of women in business in the legislative process of our nation, creating opportunities for members and building alliances with other business organizations.