Roberts Hotels Group Expands Its Reach

Becomes Choice Hotels International's largest black franchisee

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Michael V. and Steven C. Roberts

Roberts Hotels Group, the largest African American-owned and -managed hotel group in the U.S., is now Choice Hotels International’s largest African American franchisee.

Founded by brothers Michael V. and Steven C. Roberts, the Roberts Hotels Group (No. 54 on the B.E. 100s Industrial/Service list with $80 million in assets) now has almost 1,000 hotel rooms in 12 hotels across the U.S. Choice branded hotels will comprise more than 40% of the Roberts Hotels Group’s portfolio.

“The Roberts Hotels Group enjoys a wonderful working relationship with Choice Hotels,” said Michael Roberts. “They are professional, market flexible, and reasonable to work with.  We will purchase more properties in the future with Choice as our franchisor.

Roberts Hotels Group’s properties include the Comfort Inn and Conference Center hotel of Tampa, Florida, and the Clarion Hotel of Shreveport, Louisiana. In addition, the company has three properties slated to open in 2009–the Comfort Inn & Suites hotel of Fort Myers, Florida, the Roberts Benchmark Clarion Hotel of Memphis, Tennessee, and the Roberts Walthall Clarion Hotel of Jackson, Mississippi.

“Mike and Steve Roberts are two of the nation’s most successful entrepreneurs therefore we make this announcement with great pride and respect,” said Brian Parker, a vice president with Choice Hotels International. “Their continued investment into the Choice Hotels system is a testament to the strength of our corporate culture, value of our brands, and commitment to diverse franchise ownership.”

The Roberts Cos., parent company of Roberts Group Hotels, is a multifaceted enterprise that includes hotels and conference centers, shopping centers, residential development, as well as television stations, a radio station, a cellular broadcast tower company, and an aviation company. Choice Hotels International franchises more than 5,700 hotels, representing more than 465,000 rooms in the United States, and more than 35 countries and territories.

The business partners and brothers were named Emerging Entrepreneurs of the Year by Ernst & Young in 2007 for expanding St. Louis, Missouri-based Roberts Hotels Group from a single hotel — the historic Mayfair hotel in downtown St. Louis — in 2003 to nearly a dozen properties in the Midwest and South in less than five years.

In 2006, the brothers netted more than $100 million on the sale of their shares in Alamosa Holdings Inc., the nation’s largest Sprint PCS affiliate.

  • United Society of Actionaires

    Once again, the Roberts Companies with Chairman Michael Roberts at the helm along with his CEO brother Steve Roberts have demonstrated how to take action becoming the leaders in the African-American Hospitality arena and clearly demonstrating that successful Black owned companies do not have to rely solely on the Black Market to succeed. Providing top quality facilities, excellent customer service, coupled with the best human resources will equal success anywhere. the dynamic Roberts duo have set a new benchmark in the hospitality industry and the entire market will benefit from their presence.
    United Society of Actionaires, LLC

  • dbd

    Mike and Steven keep “TAKING ACTION”because we are
    very proud of 2 brothers working side by side at
    such a high level(I’m teaching my sons the same
    Christian and Louis). May the Lord continue to BLESS your families as you put your FAITH IN ACTION!!


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  • Gladys L Alston

    To whom it may concern,
    I paid a hold fee of $534.00 for a room for a DOUBLE birthday party at the Clarion located 9027 Fairforest Rd Spartanbutg SC. I was not informed until today 10-25-2010 at 2PM when I went to pay the last portion of the account that the party rooms were flooded. I was also told that another hotel had been secured. The SUMMIT POINT. This threw me for loop and of course I was upset. Your General Manager Cosha Martin could use A LOT of MANAGEMENT TRAINING ; on A PROFESSIONAL NOTE she has not the SKILLS.
    I am requesting to be compensationed for my inconvience. My next step will be to seek my the counsel of my attorney.Look forward to your reply

    Gladys L Alston

  • Sabrina Halmon

    To The Roberts Brothers,
    I am very upset with your property in Spartanburg, SC I have been planning our family reunion to be held there in July 2012 with your Director of sales Ms.Sunshyne Ramson. I just found out a few hours ago that the Hotel is closed down. I think someone should have contacted me to let me know of your plans to close. So I could have made other plans. We had 30 rooms booked…could someone contact me to let me know what is going on!

    Very disapointed,
    Sabrina A Halmon