How Small Business Owners Can Profit from Being Politically Active

Sometimes making your business successful is all about having the right connections

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As a businessman who started his career working on political campaigns, I’m amazed at how little understanding successful business people have of how politics impacts their businesses. This is especially true of Black businessmen and women.

Having my offices located in Washington, DC, I am acutely aware of the impact politics has on the business community, the small business community in particular. My firm, Raynard Jackson & Associates, LLC, provides strategic political and corporate advice, along with PR services to small and large businesses alike. We also work with professional athletes, entertainers, and many African countries.

People tend to call my firm when they are in some type of distress. For example, I had one client who had completed work on a contract for the Department of Defense (DoD). There was no dispute about the quality of their work; their payment voucher was just stuck on the desk of some bureaucrat. My client was owed $1 million. That’s nothing to the DoD, but for a small business-owner, that is a huge amount of money.

I asked my client which military base the work had been performed. Well, it turned out that the Congressman who represented the base was a good friend of mine. I called him and took my client to meet with him about the payment (or lack thereof). Because of my relationship with the Congressman, he picked up the phone and called the commandant of the base and the money was wired to my client the next day! But, what do you do if you don’t have access to your Congressman? I always say it’s better to have friends and not need them; than to need friends and not have them. Needless to say, this client has been a keen supporter of this Congressman ever since.

Oftentimes small business owners (especially in the minority community) get angry over the seeming preferential treatment larger firms get when it comes to business opportunities. In most cases, it has less to do with discrimination and more to do with relationships. Most business is done based on personal relationships. I often tell people that I don’t have a problem with the “good ole” boys network–as long as I am part of the network.

Playing the political game is one way of becoming part of this network. I encourage all of my clients to engage in the political process as a businessperson. This means they need to contribute money to their Congressmen and Senators. If they have employees, I strongly encourage them to host their member of Congress annually at their offices so they can interact with their employees and get to know more about their business operations. Even if your member of Congress doesn’t share your “personal” political beliefs, you should still have some type of personal relationship with him or her. They are your member of Congress whether you voted for him/her or not.

As a business owner, you must be more sophisticated than to just ignore your member of Congress because you may differ on certain political issues. Are you in business to pursue a political agenda or to make a profit?

For this column, I did a cursory look at Black Enterprise’s Top 100 Businesses and found few made any political contributions to their member of Congress; whereas when I did the same for Latino businesses, I found more engagement from them with their members of Congress.

We in the Black business community must stop being so quick to blame the seeming “lack of opportunity” on racism and become more cognizant that people tend to do business with people they know. Is there racism out there? Of course, but it’s not enough to just complain. We must get engaged on a more sophisticated level and become part of the solution. You can’t divorce politics from business because business is all about the politics.

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a D.C.-public relations/government affairs firm. He is also a contributing editor for ExcellStyle Magazine, Freedom’s Journal Magazine and U.S. Africa Magazine.

  • Elijah Isaiah X

    Preach Black Man, Please Preach. You hit the nail right on its head. I will forward this article to all of my small business clients.

  • F.W. Lee

    I second Elijah’s comment. Many wonder why the Latino, East Asians and LGBT communities are the top prize for politicians… active and monetary involvement on a consistent basis. Not when things are going wrong.

  • Brendan Hill

    As a fellow business person, I would like to extend to you an offer to discuss your marketing efforts. With 15 year’s experience in the marketing industry I believe I could at the very least educate you as to how to bring tons of locally targeted traffic to your website, and more importantly show you how to convert them into new business. As it stands, over 75% of consumers seeking a local service, use the internet as their primary means of finding you. It is estimated that within the next 5 years as new generations start buying homes and getting careers that number will rise to over 90%. The future of our companies relies on our ability to meet that demand in an effective and cost efficient way.

    I would like 30 minutes of your valuable time to educate you on online marketing techniques such as getting your website on the first page of over 100 popular search engines such as Google, for every town you cover and every service you provide, or nationwide for every product you sell.

    We can also cover the benefits of social media, such as Facebook and how to harness its power to gain new customers daily.
    In addition, I can review your existing marketing efforts and offer advice on lowering your costs and increasing ROI.

    Reply to this email to schedule an appointment or

    I Icon’s business model is very unique in that we provide almost every service a growing business needs to succeed all in one place. You no longer need to hire a web designer to design your website, then go to other companies to advertise the site, design your own ads, then pay for an email contact company to stay in touch with previous prospects. Icon will handle all these services in house and offer you a much lower price for all. Another example would be demonstrated by direct mail campaigns, you no longer need to buy a data list, pay a designer to design the ad, pay a printer, and pay to sort and mail the pieces. Icon would handle all aspects and save you hundreds or even thousands of dollars.
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  • Million Dollar Senate Seat

    Well I hope to be a successful business man and profit from being politically active with me marketing my website The “Million Dollar Senate Seat”. It is a new form of “Guerrilla Marketing” while taking the concept of Rod Blagojevich attempting to sell the Senate Seat online. Each pixel purchased represents an attempt to purchase the “Senate Seat” the buyer who purchases the most pixels will have ultimately purchased the internet version of the Senate Seat and will not only have purchased pixels but will have “Made it to the top” with free banner advertising for 10yrs.

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  • Kim Thomas

    Words of wisdom I need to heed. This is a great article and it makes so much sense. Thanks for taking time to enlighten those of us who really need to step up and take business to another level.

  • Shirley Husar

    Love it!!! You sound like a Urban Game Changer

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