Blueprint for Success

Having a winning 'business' game plan

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Beverly Kearney

Beverly Kearney

The months are adding up and we are well into the month of February, the second month of a brand new year and decade. While January is usually the best time to dust off and prepare to win for 2010, February is just as good. Regardless of what was, it’s just that—WAS (wasting away sulking).

This year is a chance to be better, smarter, prouder, stronger, and take no mess.

The best way to kick off my blog about branding, entrepreneurism, and marketing for Women of Power is to offer you inspiration and a “business” game plan offered by my mentor, Beverly Kearney, University of Texas (Austin), track and field superstar coach, former All-American, and philanthropist, to set off 2010.

But who am I to offer advice? Proudly and emphatically, I am Karen Taylor Bass, The PR Expert, author, radio host, motivational speaker, and “brand” new mommy. I have spent 20 years as a media strategist/marketing expert/media coach for corporations such as: Sony Music, Coca-Cola, United Negro College Fund, Harper Collins, and EMI to name a few. I am the public relations expert who helped change the landscape of urban music in the ‘90s with the neo-soul movement. Now I am a proud entrepreneur holding strong in the midst of an economic tsunami. I retired from corporate America several years ago upon getting married and having an instant family.

Coach Bev shared how she was chosen by a higher power to live after a near fatal car accident. The doctors told her to prepare to die. Her chance for a full recovery was bleak–she was paralyzed, faced multiple surgeries, and had a narrow chance of ever coaching her team to another NCAA title. When told of her prognosis, Coach Bev said she looked the team of doctors in the face and replied, “Are you kidding me? My faith is strong and I’m not ready to die. I have overcome more than this. Giving up is failing, which is not an option for me at any time.” (Listen to our uplifting interview and discussion,

It never crossed Coach Bev’s mind that she was not going to make a full recovery. I wonder how many of us have that feeling of determination to go the distance with our “business” game plan?

How many of us have thought about giving up on our dreams, business, and most importantly self? I know I have.

A true champion is taught that, in life, there is only one option–winning.

Let’s not wait to be given a dire prognosis. Decide today to create a bold, winning game plan for 2010.

Here is Coach Bev’s blueprint for success:

1. Do something different for better results. Only a fool would continue to do business the same way they did in 2009 and expect to win in 2010.

2. Know your desired outcome. If that outcome is to WIN, then use the most strategic and smartest approach to WIN (big). There are no rules. Create your own.

3. Don’t be afraid to fail. Failure allows you to rethink your strategy in order to grow. Never allow a failure to get you stuck. Remember–it’s all part of the process.

4. Speak it. If you believe you are the best—then shout it from the mountain top and let it be recorded and heard. You have to be your own cheerleader, and make certain to travel in a sphere of greatness.

5. Take action now. There’s no time to say, shoulda coulda woulda—that’s so 2009. You want to change your lot in life, well put one foot in front of the other and get to it. Action yields results.

6. Go for the gold. Yes, we are in a recession. However, someone is getting business and why shouldn’t it be you? Let decision makers know that you are open for strategic business, joint ventures, and international travel. Take the road less traveled and beat your competition and stand out.

Are you ready to show and prove? What is your life/career challenge for 2010? What will you do differently? I want to hear from you.

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; and

  • Your advise just reinforce my determination to begin making my mark in business this year 2010; thaks so much, God bless.

    • Thank you for taking the time to respond to the blog. Just go for yours and follow the blueprint.
      Each week I will do my best to make certain we all win.

  • LaTanya Wynn

    I have been an observer of your actions for 20 years; what an EXAMPLE. The SPIRIT is the key to learn from lessons; make adjustments for things not working; Act; and go for the Gold. May we continue on our journey’s


      I am happy that you are a follower of Coach Bev. She really is the real deal and can help us all
      get to greatness.


      LaTanya, she really is an example. I look forward to hearing about you.

  • Nadine

    What an awesome lady and “shaker.” The six tips are so simple and straight to the point yet so many of us don’t act on them. It’s time to speak your future and go for the GOLD!!!


      See you at the finishing line. I have been using these tips since December 23rd and a lot has

  • Louis

    Very inspirational!


      Thanks for the love Louis. Keep reaching for the gold.

  • Wendy

    2010 is my year to make an impact in all areas of my life. The Blueprint will definitely assist me in keeping things is perspective on my journey.


      You will get all you deserve and so much more. Wendy, I know you have been grinding for years,
      its harvest time.

  • Tammy

    Simply Awesome! Finally a practical blueprint to follow personally and professionally.


      Tammy, thanks for the feedback. I look forward to hearing about your progress.

  • Derick Kearney

    I was there when she had the accident and there for her surgeries. She never wavered from her mission or goals as a coach and mentor to her athletes and others. The success that she had accomplished before the accident proved to be minor in comparison to what she has accomplished afterwards. With all the set backs associated with the accident she still pushed forward, inspiring others in spite of what she was experiencing on a personal level. My sister is truly an inspiration to me and many others. The blueprint for success is truly on point.


      Your sister is the best. Thanks Derrick for the kind comments. See you in May.

  • Amazing article! It spoke to right where I’m at. I look forward to following the advice you provided. I also overcame an experience…and every now and then my hope can waiver when things don’t look as they should. Excited about the blueprint……and encouraged to find a mentor! Thanks again


      Khalilah, I know what you mean as it relates to overcoming. Just do something different each day
      as it relates to your goal and it will happen. Trust me.

  • Carla

    I recently met Bev at Stacie Turner’s Extra Ordinary Life! benefit and was totally moved by her spirit. Her story to more than inspiring… in fact, I can’t even continue to sit here at the computer much longer. She makes me want to get out and take my game to a whole new level… to win BIG!


      Coach Bev rocks. I am glad you will be taking your game to the next level.

  • Candace

    I really like this article. I am 26 and interested in starting a non-profit organization. This article has motivated me to just do it. My biggest fear has been failure. I didn’t grow up in a wealthy home full of entreprenuers however it is true that failure can lead to success! I am just going to go for it…


      Remember, its okay to fail — just re-evaluate, tweak and know its all temporary.

  • This sounds a lot YOUR blueprint too Karen. YOU go for the GOLD girl. LIve life you’re golden.


      Ms. Pam, you always know what to say. I appreciate you and all your encouragement. See you in
      the multi-millionaire club.

  • Debbie Bass

    Inspiring, motivational and uplifting. Continue moving forward Karen. You go girl!


      I appreciate your time and comments. Keep up the good work.

  • This Karen Bass is no joke.I am happy to see that with God’s plan,she is acheiving great sucess.I sell energy drinks as IBO buisnessman for Amway Global and it’s been a year since joining the corporation.Man the process is crazy,3 newspapers is advertising and marketing my product.About 2 hiphop magazines is seriously giving me offers to put my product in their magazines for readers to see and take notice so God is showing me my persistance is paying off.I feel sucess is coming to me on the right path so it’s on.I’ve done security for 8 years and now being a buisnessman is my thing.

  • Karen, this is the most inspiring article on self advancement that I’ve seen in a long time. This should be the norm.

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