Websites are a complicated blend of technology, marketing, and public relations. While manyÂ companies have found a successful balance, theyâ€™re still capable of making the sameÂ common mistakes. Below are fourÂ ways companies are holding back their websites, and how they can be fixed.
Not Securing All Assets
To get the full benefits of SSL, all the content your users download should use HTTPS. You can ensure your customers are protected by:
- Enabling HTTP Strict Transport Security (HSTS). This forces the userâ€™s browser to connect over HTTPS instead of HTTP.
- Changing content links to use HTTPS instead of HTTP. For self-hosted content, use relative URLs (/photos/picture1.png) instead of absolute URLs (yoursite.com/photos/picture1.png). For third-party content such as ads, check if the third-party provider supports HTTPS.
- Scanning your web pages for unencrypted links. You can do this by using a service such as Why No Padlock?. Your developers should then update these links to use HTTPS if possible.
Not Using a Content Delivery Network (CDN)
When a visitor makes an encrypted connection to your website, a lot happens behind the scenes. Both parties have to verify their identity and establish a shared encryption key thatâ€™s used to encrypt all of the content sent from your website to the visitor. Best example of user friendly content is in top PakistanÂ site.
Modern hardware has significantly reduced the cost of encryption, but itâ€™s still a lot of extra load on your web servers.
With a CDN, secure content is served to visitors from the CDNâ€™s edge servers. In addition to delivering your content to users faster, the CDN handles the resource costs of creating the connection and delivering the content securely. Your server only has to handle the content that isnâ€™t stored by the CDN itself, such as dynamic web pages or content thatâ€™s been recently updated.
Not Placing CTA Above the Fold
Your call to action (CTA) is a crucial component of your website. Itâ€™s how your visitors become leads and eventually customers. Traditionally, the CTA is placed â€œabove the fold,â€ where the fold is the dividing line between visible content and content that requires scrolling.
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