South by Southwest 2015 took off on Friday, March 13th and will take place through March 22nd, where sets of interactive, film, and music festivals and conferences will take place at different venues in Austin, Texas. South by Southwest is run through the company SXSW, which kicked off in 1987, and now the event, which is over one week long, takes places annually in mid-March. Interactive will take place on March 13-17, film from March 13-21, and music from March 17-22.
The event is sponsored by huge corporations such as Pepsi, Miller Lite, AT&T, McDonald’s, Mazda, and many more, and draws in thousands of people each year. With interactive speakers such as Snoop Dogg, who will give the keynote this year, it also provides other guests who deliver speeches. On Friday, MoMA Curaror Paola Antonelli presented at 2:00 p.m., where she shared key insights on design and explained ways to help implement research development for your business.
Keep up with the event on Twitter by using the hashtag #SXSW.
Be sure to check out the storify below, which showcases some of the highlights from the sets.