Swizz Beatz Signs on As Creative Consultant for Lotus

The mega producer gets in the driver's seat thanks to a new appointment from Lotus

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Swizz Beatz gets in the driver's seat (Image: File)

Call multi-platinum producer/rapper Swizz Beatz the “One Man Brand Man.” After successfully helping sneaker company Reebok revive their brand with the “Reebok Back” and “Reethym of Lite” campaigns he has now turned his attention to the luxury car industry.

Read the full story at BlackEnteprise.com/BENext

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