After Robin Thicke’s latest single, “Blurred Lines,” racked up more than eight million views on YouTube and VEVO.com, Radio Shack and Beats By Dre have partnered to allow RadioShack customers and music fans to download an exclusive remix of “Blurred Lines” with the purchase of any qualifying product.
“Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal,” said Jennifer Warren, senior vice president and chief marketing officer for RadioShack. “Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories — including the Pill and Beats headphones.”
RadioShack premiered a new TV spot that pays homage to the “Blurred Lines” music video and the Beats by Dr. Dre Pill portable Bluetooth speaker.
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