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While the African-American unemployment rate remains at 14.1 percent, it has no bearing on the overall black spending power, according to reports from market-research firm Neilsen and the National Newspaper Publishers Association (NNPA).
According to a follow up to their 2011 “State of the African-American Consumer” report, which projects that the black spending power will reach $1.1 trillion by the year 2015, African-Americans are seen as vital spenders and loyal brand consumers, which are desirable habits to advertisers.
“Dynamic influencing factors — such as technology, social media and online connectivity — enable the Black consumer segment to leverage its collective power and influence,” the report says.
While notably impressive, there remains concerns that advertisers are the ones who benefit most at the end.