Viacom’s BET has recently acquired the iconic Soul TrainÂ franchise from InterMedia Partners and The Yucaipa Companies, for an undisclosed sum.
The Soul Train franchise consists of an award show and numerous videos and photos dating back to the groundbreaking music and dance show’s origins in the 1970s. In 2009, Viacom relaunched the Soul Train Awards in association with the brandâ€™s previous owners.
Richard Gay (executive vice president/strategy and operations at BET Networks) stated, “BET Networks is honored to have acquired a brand with such a rich history and unique content that is forever relevant to all segments of our audience….With a Broadway play and a concert tour as examples of opportunities in the works, we look forward to finding engaging and smart ways to grow the brand while preserving its heritage and legacy in music, dance, and fashion.”‘
What are your thoughts? Share with us below in the comment section.