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If you are stuck in a deed-end job or have fallen victim to downsizing, rightsizing or outsourcing, Cheryl D. Broussard’s Sister CEO: The Black Woman’s Guide to Starting Your Own Business is the book for you. While the text is aimed at African American women entrepreneurs, the information provided transcends race and gender.
Sister CEO is a 135-page pep-talk peppered with inspirational stories of African American women entrepreneurs who have survived hardships, self- doubt and financial trouble. Before discussing the nuts and bolts of building a successful business, Broussard outlines the spiritual (faith, passion and intuition) and traditional (attitude, ambition and assertiveness) traits needed for any entrepreneur to succeed. Sister CEO also gives pointer’s on choosing a business that’s right for you, crafting a business plan and computerizing your operation. An added bonus is the book’s appendix, which lists business organizations, venture capital firms and technological resources.
Sister CEO is a must read for anyone who is thinking about entrepreneurship. From beginning to end, it gives you the tools and motivation to start and the drive to keep pushing.
Sister CEO: The Black Woman’s Guide to Starting Your Own Business, Viking, $21.95