Productive postcards

Contact clients by mail

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Did you know that postcards are useful for telling others about your business as well as your vacation?

Markus Allen, author of How to Market with Postcards (MailShop USA, $15; 800-618-6050), tells how to:

  • Hire staff through the mail with help-wanted postcards.
  • Introduce new products or services.
  • Announce a private sale to offer specials to VIP customers.
  • Mail a mini-newsletter to keep customers informed.
  • Promote your Website by illustrating your home page.