Holland Buys Steelcase Dealership

Former Ben & Jerry's CEO looks forward to new adventure

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Robert Holland Jr., former CEO of Waterbury, Vermont-based Ben & Jerry’s
Homemade Inc., recently signed a letter of intent to assume ownership of Southfield, Michigan-based WorkPlace Integra-tors, one of the five largest Steelcase dealers in the U.S. The deal would allow Holland to become owner/operator of WorkPlace Integrators, which serves more than 1,000 businesses in the Detroit and Toledo markets.

Since its launch last October, WorkPlace Integrators, a Ford Motor Co. Q1-preferred vendor, was awarded a blanket contract to provide all Steelcase furniture for Ford. The dealership also secured a contract with the Warren, Michigan-based Mid-size and Luxury Car Group of General Motors Corp., which will be worth more than $6 million over the next two years.

Holland’s first move will be to form strategic alliances with companies offering work that complements WorkPlace Integrators. One such alliance with Troy, Michigan-based Palmer Moving & Storage Co., will provide furniture installation services exclusively for WorkPlace.

Holland resigned from Ben & Jerry’s last October, less than two years after he was handpicked to turn around the company’s ailing fortunes. Ben & Jerry’s recently announced chat Perry D. Odak would serve as its new CEO.