Business On A Shoestring

Survival tips for the financially strapped


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For the aspiring or fledgling entrepreneur, reading Kimberly Stansell’s Bootstrapper’s Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget is a lot like having a mentor open up hits or her Rolodex and notebooks to you.

In this case, the mentor is Stansell, a former personnel director-turned- writer and small business coach. Bootstrapper’s Success Secrets serves up 151 survival tips gleaned from her personal entrepreneurial experiences (Sunival Tip No. 41: Don’t spin your wheels chasing down “free money”).

However, where this book truly becomes a valuable resource is in the wealth of bibliographical and reference information. Bootstrapper’s Follow-up Files, which list scores of professional organizations, government agencies, books and Web sites, are attached to each chapter. Useful telephone numbers also appear throughout the text. Read this book with a highlighter in hand.

Bootstrapper’s Success Secrets: 151 Tactics for Building Your Business on a Shoestring Budget by Kimberly Stansell, Career Press; $13.