VIDEO: Sport Matters Author Talks Need for Respect

Kenneth Shropshire discusses Rooney Rule and Deflate-gate as it relates to fairness

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On the backdrop of the Ray Rice story, the Donald Sterling saga, and the use of the name “Redskins, Kenneth Shropshire, faculty director at Wharton Sports Business Initiative talks to MSNBC about his new book “Sport Matters: Leadership, Power and the Quest for Respect in Sports.”

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The book promises to examine “the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry.”

See Kenneth Shropshire 1-on-1 with MSNBC here.