Nike Basketball To Unveil New Signature Athlete In Video Live Stream

Tune in here to find out who it is!

Image: Nike

The NBA is in full swing and with that said there are stars vying daily to become the man on-and-off the courts.

If you’re an avid shoe fiend, then you’ve already heard the reports being told by Kicks On Fire and Sole Collector. For the few left in the room who don’t know what’s going on, let us hip you: Nike is going to hold an event today (12/3) to welcome their newest Signature Athlete to the brand and unveil a new shoe.

Nike Basketball already boasts the likes of Kobe Bryant, Kevin Durant and LeBron James as part of their roster. So, there is plenty of anticipation for witnessing who will be the next to join the storied company’s growing legacy. The event will take place via webcast (live stream) at 8:00pm ET on Facebook. If you’re like some of few in the world without Facebook, you’re equally in luck, as you can check out the program live in this post in the video below.

Taking place in New York City, Nike Basketball will play host to an electric event that will feature some of the game’s best and brightest, highlight their newest product, and offer sneaker heads an invigorating look into Nike’s future.

We encourage you all to stay tuned and witness an exclusive glimpse into Nike’s historic and groundbreaking moment.