Kendrick Lamar Asks for Darker-Skinned Female Lead for Video

Lamar says the industry needs "more balance" in terms of skin tones

Rapper Kendrick Lamar told radio personality Miss Info during a recent interview that he fired the original female model chosen for his “Poetic Justice” video and chose another “darker-toned” girl from the pool of extras to play lead.

Lamar told Miss Info: “We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It’s almost like a color blind industry where there’s only one type of appeal to the camera. ….. I always kept in the back of my mind  like ‘you don’t ever see this tone of a woman in videos.  No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance.”

According to Lamar there’s a preference for lighter-skinned models in the entertainment industry and Lamar wants to change that. Read more of the interview at