Jaden Smith is adding luxury endorsements to his resume, becoming the face of Louis Vuitton’s Spring/Summer 2016 campaign. In Instagram posts by the brandâ€™s Artistic Director Nicolas GhesquiÃ¨re, the 17 year old is featured in photos snapped by photographer Bruce Weber, wearing the brand’s womenâ€™s collection, which debuted at Paris Fashion Week according to reports.
The heir to Will and Jada’s Hollywood dynasty is causing quite a buzz wearing women’s clothes in a gender-bending statement he’s made since last April, when he was spotted wearing a dress. He’s been known to push fashion boundaries, such as wearing a skirt ensemble to prom and a Batman costume to Kim Kardashian and Kanye West’s wedding. In an recent interview with GQ, Smith discussed the motivations behind his fashion choices, marking them as a form of expression.
â€œIâ€™m just expressing how I feel inside, which is really no particular way because everyday it changes how I feel about the world and myself, but I like wearing super drapey things so I can feel as though Iâ€™m a super hero, but donâ€™t have to necessarily wear super hero costumes everyday,â€ he said.
GhesquiÃ¨re recently told WWD that Smith represents a generation â€œthat has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a manâ€™s trench or a tuxedo.â€
Louis Vuittonâ€™s spring 2016 campaign also includes a video game character; Korean actress Doona Bae, Final Fantasy heroine Lightning,Â a trio of young models, andÂ mini films for Instagram and Vuittonâ€™s website.