David Banner Reminds Consumers of Their Buying Power

With his 2M1 Movement the opinionated entertainer looks to show corporations that the true power belongs to the people

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(Image: DavidBanner.com)

At the end of last year I wrote an article for BlackEnterprise.com detailing several “resolutions” that the Black community should enact in 2012. One of the main themes of that article was the need for the Black community to pool our collective resources and direct our immense spending power toward Black entities (businesses, organizations and movements). As we close the first quarter of 2012, and, in an effort to practice what I preach, I am officially unveiling the “2M1 Movement.”

The 2M1 Movement represents a grassroots attempt to assert our collective independence by taking control of our movies, our music and our creative content. To achieve this goal I am asking two million people to donate $1 (or more) to the movement at DavidBanner.com. In addition to your support of the movement, your dollar donation entitles you to a download of my upcoming album, Sex, Drugs & Video Games, on May 22, 2012. Far from the average mixtape, this is a self-funded, high quality album with features from Lil Wayne, Snoop Dogg, Chris Brown, 2 Chainz, Raheem DeVaughn and a host of others. Additionally, your $1 (or more) donation also entitles you to downloads of the official videos for each of the songs on the album. In offering all of this content, the 2M1 Movement also represents a return to the consumer receiving an abundance of quality products for a more than affordable price. And if all of that weren’t enough, $1 million of your donations will be used to finance the shooting of a movie that I’m writing, directing and producing that will be released on May 22, 2013.

Personally speaking, this movement also represents a return to my musical roots. As many of you may already know, my beginnings in the music business were humble indeed. I first began by buying 100 blank CDs, burning my tracks on them and selling them on the street for $10 a piece. From those profits I reinvested my money, purchased another 1,000 blank CDs and sold them for $10 a piece. From that $10,000 I used $5,000 to buy a van (my famous maroon van!) and with the remaining $5,000 I bought another 5,000 blank CDs and sold them for $10 each.

In addition to my hustles on the street and in clubs, I also established my own distribution company to small mom and pop stores. After setting up my own Internet site, my mother and I actually hand mailed or delivered every CD that was purchased. By using this approach I was able to build my business and my career from the corner and not from a demo. Just like the beginning of my career, the 2M1 Movement represents a return to a direct connection between the artist and the consumer.

The beginning of my career also highlights another important point. First and foremost, it shows the importance of owning our own businesses. This point cannot be stressed enough. In the beginning, I had total control over my music, my lyrics, my image and every other aspect of my career. But when signing a deal with a label, an artist gives up an incredible amount of control. This is one of the biggest pitfalls of trying to get signed to “a deal” but it’s understandable. If you ask to stay in someone else’s house you have to not only take whatever room they give you but you also have to abide by the rules THEY set. Even if an artist decides to sign a deal he or she still must have a thorough understanding of what they want out of the situation. Far too often artists become consumed with monetary gains and never consider the opportunities that are afforded to them as a result of their deal.  For example, a typical record deal can provide an artist with enough money to start a clothing line that is fully controlled by the artist. In the furtherance of this new business, the time spent promoting the artist’s CD on television can also be directly aligned with promoting the clothing line. In this scenario, the artist comes out with more than just “a record deal” and the cross promotion of the artist’s CD and clothing line is essentially done on someone else’s dime.

In many regards (and as my career shows), the tendency for us to give away our power to larger conglomerates is similar to the economic and social impacts of integration on our community. Previous to integration, the Black community was a self-sufficient, thriving entity–it had to be. When forced to “do for self” we had our own teachers, principals, doctors, attorneys, shop owners and dentists. These occupations and businesses thrived because we were forced to patronize them due to the restraints of segregation. But, with integration, the doctor in the Black community became the medical assistant in the White community, the lawyer in the Black community became the law clerk in the White community and the principal in the Black community became the janitor in the White community. The same happens when we give up our independence and look to get signed to a label.  Over time, while certain individuals are indeed able to reach great heights, as a whole our communities are crushed and we become forced to conform.

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  • Jene’ Rhian

    This is amazing. Happy to support this movement and be involved. Love and Blessings.

  • Chad McGriff

    Man I loved this!

  • Tracy Wright

    “This movement represents something much bigger; it represents the ability to be financially and creatively free. This movement allows people no matter what race to move a collective creative movement.”
    I LOVE THIS!!!!!!!!!
    We need to WAKE UP NOW!!!!!

  • Kendrick Staley

    Thank You Brother!

  • Nicole Sims

    Thank you David Banner, for putting a well thought plan together and presenting it to the masses for all to understand and the chance to become a part of something HUGE!! I will be happy to support this cause any way I can….

  • Tairyn Dease

    Inspirational is all I gotta say…the real wealth is given sometimes to the undeserving that forget who gave them a push to get where they are..David Banner Is one I watched closely and can see how humble he is and can tell his willingness to give back…any man that has a catfish pond in his yard is visionary natural resource can carry you a long way and hands on is the way to be…

  • American People United

    Dear Mr. Banner It is time to change business in the United States. Consumer spending is the solution to our employment crisis. Taking a percentage of consumer spending and creating employment within each corporation put millions of Americans back to work, increases customer loyalty for corporations and sets a stable economic system in place for our entire nation. American People United is all about the unification of the American consumers now each purchase will create employment.Getting people to understand the power of unification is the greatest barrier because we have so many distractions and powerful influences that make getting into the minds of our people nearly impossible but music has a way of entering every cell in your body and through music this unification must and will begin. You are in a very great position right now to have the ability to reach the masses with your music this tool must be used wisely in order to save the future of our people.

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